Recently, Yahoo announced that they have integrated their main search
algorithm into their local search algorithm, combining the two so that
local search results now show up within the regular results page. This
will make sense when you think about the way in which mobile devices
have changed the way we use search engines.
More and more people -
about even just the teens of all searches, regarding to Google - are
using search engines for location-based results. That means more people
are planning to their laptops or smartphones to find and get directions
to restaurants, bars, clothing stores, and more. But what will this
shift towards area mean for your
search engine optimization trinidad campaign? Most importantly, what
will it mean for your business? Read on to learn.
Local SEO is
very important for just about any business that operates out of a
physical, brick-and-mortar location. On the other hand, many SEOs -
especially ones that put emphasis on paid placement over content-based
strategies - are rushing to pitch local-specific SEO in place of global
SEO. This is a reactionary make an attempt to show up ahead of the
shape. Here are a few things to keep in mind when pursuing local SEO.
Regardless
if your company doesn't do any online businesses, you shouldn't get
away from global SEO for local. Why? Because when you look at it, local
SEO is global SEO. Location-based keywords are only different versions
of the keywords for which you are already optimizing.
As an
example, if you are trying to ranking for "SEO company" and then you’re
based in Portland, Oregon, then you have used the expression Portland
SEO company a few times on your site or blog. On top of that, if your
company has a physical location you probably have your address on many,
if not all, of your web site's pages. In these circumstances, the
internet and SEO content you've created is already location-based.
There
are many specific techniques to local SEO, but it doesn't differ much
from global. There is a few of local directories and native search
engine webpages you will need to become part of (Google Locations, for
instance) but the most local SEO work is merely including more
location-based content on your website and blog.
A small but
increasingly important part of local SEO is customer reviews. This
marketing technique allows customers to share their experience with your
company and raises the volume of backlinks and attention your site
gets. Be careful, though; not all press is good press, and a negative
viral campaign can happen if you give a substandard product or service.
Certainly,
local SEO is interesting, however, you shouldn't drop your traditional
global SEO marketing campaign merely to hop on the local bandwagon.
Incorporate some more location-based SEO content on your site and blog,
create users on local directories, and offer a quality customer
experience as well as your local SEO plan will fall into place.
I make $20 for each 20 minute survey!
ReplyDeleteGuess what? This is exactly what big companies are paying for. They need to know what their customer base needs and wants. So big companies pay millions of dollars every month to the average person. In return, the average person, myself included, fills out surveys and gives them their opinion.